YOU DON’T BELIEVE IN ONE SIZE FITS ALL CONTENT OR MARKETING.
ALL THOSE MARKETING TACTICS YOU’VE BEEN LISTENING TO AND THAT ONE INSTAGRAM COURSE YOU ATTEMPTED ARE GETTING YOU NOWHERE SLOWLY.
AND PSSST - YOU NEED MORE THAN JUST INSTAGRAM TO GROW THIS COMPANY OF YOURS INTO A THRIVING, IN-DEMAND BRAND THAT EVEN OPRAH LOVES.
I’VE GOT YOU, LADY.
YOUR BRAND DESERVES IT’S OWN CUSTOM CONTENT AND MARKETING STRATEGY TAILORED TO YOU EVERY SINGLE MONTH.
WE’RE TALKING CONTENT CREATED JUST FOR YOU.
WE’RE TALKING A MARKETING STRATEGY TAILORED JUST FOR YOU EVERY SINGLE MONTH.
WE’RE TALKING ABOUT ACCESS TO YOUR OWN MARKETING GURU EVERY SINGLE WEEK.
WE’RE TALKING ABOUT A LIFE-CHANGING MOVE FOR YOUR BUSINESS.
READY TO DANCE TOGETHER?
LET’S PLAY A GAME HERE. HOW WOULD IT FEEL IF:
You logged into your Shopify portal in the middle of the day and saw sale after sale? No more wasting precious time constantly checking to see if a sale came in. You can rest easy ‘cause you know sales are comin’ in on the reg.
There was a steady rate of traffic to your online shop day after day?
You had amazing, bomb.com content and photographs of your products that were created just for you? No more searching through the old Dropbox folders looking for a decent picture that you haven’t used 38 times before.
You actually had a consistent plan for Instagram, Pinterest, and all the other things you’re just haphazardly throwing mud at right now and hoping it turns into glitter?
You had someone by your side who you could turn to for marketing questions, or to run that new idea by, or to help you make sense of the things swirling around in that creative brain of yours?
I’ve created the Bespoke Content Club for YOU.
Because I know you’re tired of trying to figure it all out on your own (big ol’ hint here - you don’t have to. we were put on this earth to help each other).
Because I know you’ve got orders to fulfill and new product development to get started on already.
You’ve got wholesale accounts to tend to and oh, yes, you need to update your catalog, too.
Because I know sometimes we just need a bizz bff, a marketing guru, a content creator. Someone to come in, sort the mess in your head, and refine it into the gold it’s meant to be.
Because I know a monthly photoshoot can get costly time and time again.
Because I know hiring a digital marketing manager is a major expense.
Because I know it’s probably been a while since you sent a newsletter to your email list..
And between algorithm changes, almost weekly platform updates and the competition stalking you keep doing, oh yeah and that big ‘ol to-do list up there, it’s hard to stay on top of it all, let alone come up with new strategies and ideas that actually convert.
I’m going to help you create the kind of buzz you deserve, land the wholesale clients you’re dreaming of, and attract more customers (the actual paying kind) by creating tailored content and marketing plans for you every single month.
I know how to make your content and your strategy party together like it’s 1999. Or 2011. Or 1992. Remember your senior year of college? We’re going to recreate that epic party every single month. Just maybe without the string of beads (where did those come from anyway?).
YOUR MEMBERSHIP TO THE CLUB GETS YOU:
YOU CAN’T AFFORD TO KEEP DOIN’ IT THE WAY YOU’RE DOIN’ IT.
And I really, really mean that.
It’s costing you - costing you energy spent worrying about your growth, costing you sales trying to do it on your own, costing you sanity trying to hack together a thousand different strategies you’ve gathered from a hundred different sources, costing you time spent scrolling and looking at your competition on Instagram and trying to gain more followers (hint: you do not need a ton of followers on Instagram. I’ve helped one client have her best year ever in sales with just 2k followers on Instagram). You’re wasting creative energy, time and money doing it the way you’re doing it.
Let’s work together - side by side - and within an incredible, supportive, encouraging, fun group to make this year YOUR best year ever.
WANT MORE DEETS? I GOTCHA.
MONTHLY CUSTOM PHOTOGRAPHY
Each month we’ll work together to determine the products you want photographed. You’ll receive up to eight styled, edited, and uncropped high-resolution photos per month that were created JUST FOR YOU!
And image rights? You get ‘em. You can use the images on social media, your website/blog, your catalog, publication submissions - literally wherever ya need a good photo of your brilliant goods.
MONTHLY CONTENT CALENDAR AND STRATEGY
I’ll provide you with a monthly Instagram Content Calendar that will carry you through the month with a solid strategy and plan in place. You and I both know, Instagram is a’changin’ (or ya know, already has, like 108,000 times already). And when things change, so should your plan. We’ll work together to tailor the Content Calendar and monthly strategy to work in your favor.
MONTHLY EMAIL CAMPAIGN STRATEGY
There is something I love almost as much as I love Starbucks iced green tea (unsweetened, no water, light ice, please), and that’s email newsletters for the small business owner. If you’ve been relying solely on Instagram or your mama’s book club to generate leads and sales, we’re going to change that. Each month I’ll provide you with 3 custom, created just for you, email campaign ideas + subject lines.
MONTHLY GROUP COACHING CALLS
Sometimes it helps to talk it out. Sometimes it helps to listen. Oftentimes it helps to do both. We’ll hop on a group coaching call each month where you have the opportunity to be in the hot seat and ask those questions you’re struggling with or talk through that big idea of yours.
MONTHLY MASTERCLASS WITH GUEST EXPERTS
Each month we’ll cover a new topic related to digital marketing and all things business. We’ll start the year off laying the groundwork in our business with some “business soul work” to ensure the intentions you’re creating for yourself and your business this new year are in tip top form. From there we’ll cover what it takes for an influencer to really work with you, to how to get crazy amazing traffic from Pinterest, to how to create and send email campaigns like a boss, how to create highly converting Instagram Stories and how to show up intentionally on the gram every day, and so much more.
We’ll get our learn on and will dive deep into a specific topic each month. And then I’ll make sure you’re actually putting to use what ya learned. No more hoarding information in your overloaded brain. And bonus: these classes will be recorded so you can return to them time and time again as long as you’re a member of the club.
MARKETING GUIDES + RESOURCES
Influencer outreach templates, email newsletter guides, a list of national holidays so margarita day never catches you off guard again, my most trusted resources - you get all of it and then some in this constantly updated library of goodies.
PRIVATE FACEBOOK GROUP - AKA A THINKTANK OF AWESOMENESS
Listen, dear one, you really weren’t meant to go at all of this alone. On your own, sleevin’ cards, earbuds in your dainty little ears, tucked away in the corner with your thoughts. Nope, you really weren’t. And until we all hop on a plane together and sip daiquiris by the pool in Palm Springs, the private (BCC, yo - get it? come on, tell me you get it), members only Facebook group will act as your electronic hangout of choice. We’ll gather together here daily to support each other, provide feedback on new product ideas, ask each other what the other one is making for dinner that night (what? I can’t be the only one who eats the same things all. the. time.), etc. Don’t underestimate the power of a good thinktank group.
BI-WEEKLY PERSONAL CHECK-INS
I won’t just be leaving you high and dry. We’ll be working on your marketing and content together, which means I’ll personally check in with you via email every other week. Got a question that can’t wait until the group coaching call? Need something answered outside of the Thinktank of Awesomeness (the Facebook group, remember, silly)? Bring it on over to our bi-weekly email check=ins and we’ll get down to business there - one on one, you and me, groovin’ it out.
Each month I’ll throw in some extra bonuses, just cause I like ya. Extra photos one month? Heck yes. An extra coaching call one month? Yes, please. Custom Instagram or email campaign copy? Yup. It’s like when you find that twenty dollars in your old coat pocket from last winter. Who doesn’t love some extra surprise goodies?
PLUS! WE GET TO HAPPY DANCE TOGETHER!
30% off one ticket to the Fall 2019 Bespoke Content Club biz retreat in Austin, Texas! That’s right, peeps. We’ll be coming together IN PERSON in the fall for a weekend of creating magic together. Think of this weekend as half mastermind retreat / half vacation / half educational and content palooza. As a founding member of the Bespoke Content Club you’ll get first access + 30% off your ticket to the retreat weekend. More details on the retreat will release within the club to members only. As the cheerleaders in high school used to say, gimme a “HECK YES!” (Okay, they never said that, but maybe they should have).
WHO IS YOUR NEW PHOTOGRAPHER & MARKETING GURU?
That would be me - hi, I’m Allie.
Some people call me mama (two cute new little baby twins, gosh dang are they CUTE). Some people call me brilliant (husbands sure are nice sometimes, aren’t they?). Some people call me hardworking (learned it from my own mama). Some people call me fun and good with a camera and extra good with words. You can call me all of that (just maybe not mama), but I hope you’ll soon call me your own photographer, your own copywriter, and your own marketing bff.
I work one-on-one with product based small business owners to create their content, manage their marketing and social media accounts, and help generate more revenue and less pressure on their big brave shoulders.
In the last year, I’ve helped just five clients generate over 1.5 million dollars in sales. I’ve helped one clientfriend (that’s what I like to call ‘em - clientfriends. because they’re much more to me than just a ‘client’.) increase their wholesale revenue by 265% within five months of working together. Within two months of our time together, I helped another clientfriend increase their sales by 1, 161%. Yep, that’s over one thousand percent, babycakes.
I love what I do and the small business owners I get to work with. It’s an honor to walk beside you on this journey where your heart meets your business, and I’m so excited to get to know you more inside the Bespoke Content Club.
I WANNA BE A PART OF THE CLUB!
GOT QUESTIONS? HERE’S SOME ANSWERS.
How does the photography portion of the membership work?
Oh, glad you asked, Felicia. As a professionally educated photographer (holllaaaa to all my fellow SCAD grads!) and in a world where we scroll, scroll, scroll, I believe your content is the key to getting that first impression. And it’s key to keeping ‘em hanging out with you on social media, too. I’ll help you put your best foot forward with custom photography every single month. Here’s how it works:
You mail your goods that you want photographed that month to the studio
Your product gets professionally styled and photographed
8 edited, un-cropped, high-resolution images are delivered to you via Dropbox
You get the image rights to the photos and can use them however your big ol’ heart desires. Catalog, social media, website, print publications, billboards, etc.
Let’s think about something for a jiffy bit. What do you look at when you’re scrolling Instagram while standing in line at the grocery store (you impatient thing, you)? Photos, duh. What are your customers looking at while on Pinterest? Photos, obviously.
If you’re putting out mediocre, so-so, ehhhh type of photos and content, then WHAT ARE YOU DOING! You cannot afford to put out so-so photos of your goods and expect those dream customers of yours (ya know, the ones who actually purchase. and then purchase again. and again. oh, and have told their aunt sally + their bff sue about your company) to leave the app they’re so engrossed in to navigate over to your website. Your mediocre photos are costing you money. Can you tell I’m “whoa lady” passionate about this one?
Why just 8 photos?
Because, girl. I’m the boss. But you're the boss too - and that's why I can't do it all for you. 8 photos is almost one third of your month's content. I want you to take the knowledge you receive from our insane-in-the-membrane group and your membership to the club and apply it to your brand and business. This way you can build on it, and make it even better than just I or just you can do on our own. Team work, baby.
Can I see some examples of your photography?
Sure thing, buttercup. Peep some examples here.
Okay, is this a course? Or is it a training? A membership? A mastermind? What is this?
It’s the best of all of those rolled into one. I think by definition they call that a “hybrid.”
Can I add on extra photos each month?
What do I look like, the grumpy lunch lady? If you’re a member of the club, there are options for additional add-ons each month. Like yes, extra photos. You’ll find the details for monthly add-on options inside the club.
Why can I not sign up month-to-month for the club?
Because I believe you’ve got more work to do than a month’s worth. I want you to be serious about your commitment to your business and to the club. I want you to show up, put the tailored strategies to work, utilize all of the resources available to you, take advantage of the Facebook group and group coaching calls, and lots more. The content club isn’t for picker-arounders or nosey nancys. It’s for those that are serious about making headway, growing revenue, connecting with their audience and creating a dream year in business. Is that you?
When you join the club, you’ll have access for an entire quarter. That’s three months of custom content created just for you. Three months of tailored marketing plans, resources, education, accountability, and so dang much more.
Once the quarter is up, you’ll have the option to continue your membership or take a graceful stage left exit. Current members need not re-apply - once you’re in, you’re in.
Why do I have to apply?
Due to the nature of the club being tailored for each brand, space is limited. While I wish I could help 30,308 of y’all, I believe the magic happens when we truly get to know each other, truly support each other, and work together to create the kind of transformation you’re in need of.
Wouldn’t it be more awesome to see The Beatles perform with eleven of your friends rather than the whole city of London? I think so, too.
I NEEEEEED TO BE PART OF THE BESPOKE CONTENT CLUB!
Well, heck yes you do!
WORD ON THE STREET
“I feel way more confident about email marketing now. I've already started thinking about how to implement this for my calligraphy business in the future, and I just overall find the topic more approachable. I have only sent a few emails, but they've all led to sales, which is awesome. You are super easy to work with and it always felt like I was a priority to you. You are a light of a human being and I'm so thankful.” -Jessica McSweeney
“Working with Allie is a highlight of daily business. She is extremely talented, so so nice you can't believe it, and she TAKES AWAY the burden of having to come up with content! And she does the PHOTO SHOOTS!!!! And the words... pretty much everything you don't have time for, and she does it incredibly well. Also, she gets to know you so much you feel like she's right there with you.” -Jenni Laundon
“Allie has allowed me to get back to the roots of why I started my business. Rather than being overwhelmed with developing new content, knowing what to post each day and when, Allie has taken the guesswork... truly all of the work... out of the equation. Our following on social media has grown, our sales are increasing, we use newsletters now, it's incredible. I cannot recommend Allie and her services enough. She truly understands the heart of my business and how to share it with the world. I truly could not do business without her!” -Meg Sutton
DOORS TO THE CLUB CLOSE ON JANUARY 25TH.
Ready to do this thing? Ready to keep the momentum of the new year going all dang year long?
SA-WEET! Let’s get party bus grooving then, shall we?
Doors to the Bespoke Content Club officially close on Friday, January 25th, which means, come Monday, January 28th, all founding members will be starting 2019 off already ahead of the competition, already ahead of where they were last year, already in prime position to create their very best year ever. If you want to be included in this group, here’s how it’s going down:
1.) Get your application in ASAP! Seriously, all founding members will be mingling together in our private Facebook community before we officially kick things off on January 28th, so hop to it. Don’t waste any more time, okay?
2.) If you’re selected as a founding member, we’ll get things started right away. All deliverables will begin oh-so-soon. You’ll find more details about the first couple of weeks of the club within the application.
3.) Stop procrastinating and apply this morning. Or today. Or if you’re a night owl, tonight. Get to it, friendola.
AND BONUS (look! you’re already getting bonuses!): All founding members (meaning you join the club today before doors close on January 25th), lock in their price for the entire next year.
I pinky promise with a kiss that membership to the Bespoke Content Club will never be this price again. If you join us now, you’ll get the founding members price for all of 2019. That’s an ENTIRE YEAR of content + marketing plans + community + access to your own marketing guru who knows your business inside and out for less than it costs to work with me one-on-one for one month.
Let’s go make big waves together and have fun in the process, okay?
- 8 custom photos each month
- Monthly Content Calendar tailored
to you & your biz
- 3 Custom Email Campaign Strategies
+ subject lines each month
- Monthly Masterclass
- Monthly Group Coaching Call
- Bi-Weekly Personal Check-ins
- Access to the VHC marketing
framework & monthly resource guides
- Private Facebook Community /
ThinkTank of Awesomeness
- Special Bonuses + Surprises
- 30% off one ticket to the Fall 2019
Bespoke Content Club Biz Retreat in Austin, Texas!
(feb - march 2019)
*founding members can lock in this rate for the remainder of 2019!